Redneck Wine Co. got its start back in 1988 while peddling wine in the rough and tumble world of South Florida. Sometimes, after getting cursed at in Spanish for the fourth time that day, or, being looked down upon by wine snobs in the tonier haunts of Miami, well, I thought hard about giving up. Thought about getting into the restaurant business, the real estate business or the food brokering business (my family has always loved food & wine).
Anything but the wine merchant business.
But invariably, after a good glass of wine, and fortified with the wisdom and courage that usually comes with it, I would decide to stick it out and dedicate myself to learning the business inside and out. Then I’d dream about opening up my own wine shop one day. I resolved that I’d make it a place where everyone was comfortable and treated with respect. whether he or she purchased a $10 or $100 bottle of wine. And most importantly, we’d dispense our hard-earned wine knowledge with a minimum of BS and pretense.
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